A sustainable philosophy
2008 saw the launch of Boomerang Junior, which also laid the foundations of the company’s modern cornerstone – the Boomerang Effect. The initial idea was for parents to take their children’s outgrown clothes back to the store and get a discount on new garments in larger sizes.
Today customers can return all types of Boomerang wear to any of the company’s stores. In return, the customer gets 10% discount on new garments. But the biggest gain is that our clothes are reused. This is the opposite of today’s disposable consumption society. It helps to save on the earth’s resources and allows clothes to be recycled in Boomerang Home, Effect Collection and Boomerang Vintage.